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Kawasaki and the New World of Business

Alcohol testing, Alcohol Drug Testing, Drug Alcohol TestingOut with the old and in with the new. How do you run your organisation? Is it equitable? Does it adhere to sound business ethics or still push the tired old method of “grinding others into the ground?”Are your business strategies clear and sound, or are they wanting or in need of an overhaul?

The new management model is inclusive without losing out on the need for true guidance and leadership. But this does not mean a lack of leadership. However, it does necessitate some shift away from old approaches to business and industry.

Enchantment

If you have not yet heard of Guy Kawasaki and you are in business…you should have! Kawasaki’s books speak eloquently on the subject of the new world of business that has arrived with the technological age. He speaks a language that fuses excellent marketing techniques with the need for approaches that are grounded in ethical behaviour, respect, values, rights and even “right action,” to use a Buddhist turn of phrase.

In Enchantment, Kawasaki “explains how to influence what people will do while maintaining the highest standard of ethics. The pillars of this approach are likability, trustworthiness and a great cause.”[1]

The New Approach and Drug and Alcohol Screening

So what has this got to do with drug and alcohol screening, you may ask? What hasn’t it got to do with it?

The key to a successful programme lies in precisely the same qualities or pillars that Kawasaki outlines with regards to the new business ethics.

A workplace drug testing programme works optimally if it can

  • Be liked or accepted by employees as well as employers
  • Maintain trust between all parties
  • And lead to a greater cause or a greater good.

This means your organisation needs to develop an onsite screening programme and strategy that operates on these three levels…and it is not an impossible task.

Conciliation and Inclusion

How do you get your employees to really accept a screening programme. Yes, they comply, but surely it is preferred that they actually accept the drug alcohol testing programme as a part of the ongoing processes that are necessary for their own wellbeing as well as the wellbeing of the whole organisation?

Including your employees in the development and decision-making process about the onsite screening programme can do a great deal to effect the kinds of changes Kawasaki mentions in his ten business marketing books.

Involving individual employees and groups in discussions can lead to a more horizontal style of business management that is less grounded in fiscal concerns and more humanistic in approach. This promotes trust between different sectors within an organisation and also leads to a greater ownership of decision-making processes.

The Greater Good

One of the key issues to press home to employees about onsite screening is its distinct benefit in terms of the workplace health and safety of all. This is essentially “the greater good” concept that Kawasaki communicates – the notion that a service actually adds more than it takes away and has distinct benefits for the group or the clan or the tribe.

Mediscreen understands the need for inclusive and conciliatory models of communication with regards to the development of onsite screening programmes. If you require more information please telephone 1300 797040.


[1] http://guykawasaki.com/enchantment/

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