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Growing Out, and Then Up

Drug Testing Australia, Workplace Drug TestingIn chemistry class, you learned about different concentrations of things. Don’t worry. We are not going to start explaining different combustibility ratios of trinitrotoluene. Instead, we will use the far more basic concepts of clear water, dirty water, and mud. All three of these possess different concentrations of dirt, the highest concentration being of course in mud. What does this have to do with your company? It has to do with value. We have all heard of value, but marketing and rampant use of the word in advertising have made it a rather vague word. Value is the amount of quality in a product (or the amount of product itself) or service for the amount of money which you have paid. For instance, two kilos of fresh green beans for one dollar possess more value than one can of green beans for two dollars. There are more green beans per dollar, plus the added value that they are fresh and healthier for you. When you call up the complaint department of an online bookstore to tell them that your books arrived two weeks after they were due to be shipped to you and that one of them is the incorrect book, the online bookstore can add value to their services by sending you the correct book, free of charge, over three-day mail, and by refunding all or part of your original purchase price for the set of books. They would rather keep you as a customer than your respect for their service.

Employee drug and alcohol testing also adds value to your business. It decreases potential liability which you could carry for misbehavior or unsafe practices on the jobsite due to intoxication of employees. It helps clients and potential clients to feel safe and well cared for. It may reduce revenue which must be spent on safety precautions, since it reduces some of the original causes for those safety hazards.

Until you have suffered any of these financial losses, it can be difficult to understand how important drug testing is to your company. Dirty water can appear to be mud, but it does not take a great deal of dirt to sufficiently cloud the water. Your business can appear to have value and to be protected, but this may be an illusion if your assets are attacked from an outsider, legally or illegally. Drug testing creates documentation and evidence of potential problems. Call Mediscreen today: (+61) 1300 79 70 40.

http://boss.blogs.nytimes.com/tag/running-the-numbers/?ref=smallbusiness

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