In Dan Ariely's book, Predictably Irrational, he discusses how humans are affected by irrational behavior when confronted with things which tug at our emotions. When presented with a potential loss ofIrrational Humans and the Prevention of Loss
In Dan Ariely's book, Predictably Irrational, he discusses how humans are affected by irrational behavior when confronted with things which tug at our emotions. When presented with a potential loss of
